This year we had the opportunity to work with The Watch Company. For over 10 years, TWC has been New Zealand’s largest watch merchant on Trademe.
In late 2014 TWC approached The Suburbs to develop and launch their own storefront and expand their online presence.
The task involved developing a unique visual language that would become iconic of TWC’s flagship eCommerce site.
3 sales points (free shipping, lowest prices and service) were the key parameters surrounding every design decision from the product and information hierarchy and layout through to the smart no fuss navigation system.
The visual framework we developed was built around a bold and sophisticated photographic style, color, font and UI/UX guidelines. Thoughtful and consistent implementation helps to build a memorable brand experience customers will tell their friends about.
A strong example of this framework in action is the unforgettably bold navigation system consisting of just 4 key links; Mens, Womans, Brands and Search. The minimal menu confidently welcomes the customer into the website and directs them to where the want to be as quick as possible.
More literally we have repeated these three sales points in text throughout the sales funnel from the homepage through to the product collection and product pages. Special care was taken to present these sales points in a clear and coherent fashion while conforming to the strictly sharp and sophisticated visual framework.