Mr Simple Australia Webdesign Design

mr simple clothing fashion website design web developmentWe’re lucky enough to have picked up Australian clothing and apparel supremos Mr Simple as a new client this year.

We began working with them at the start of the year to develop and implement their new website design and things have blossomed from there.

Throughout the year we’ve traveled to their studio in Byron Bay to work directly with their team to refine their web strategy and increase the effectiveness of their SEO (Search Engine Optimisation) and Conversion Rates.

So far it’s really paid off for them a 49% increase in search traffic over 2 months and a  50-60% increase in customer purchase conversion rates.

The big wild world of the web is a tough one, but Mr Simple are living proof of how a proactive attitude and a willingness to constantly evolve and experiment leads to nothing but good things.

They’re also proof that a designer is only as good as his client



Just finished up this gridalicious eCommerce site for Auckland artisan Jewellery maker Alison Greenhorn’s brand Fish Dreaming. Check it out.

grid based website design for jewellery maker

jewellery shopify ecommerce design closeup details

jewellery ecommerce website design for shopifyComplete with mobile optimisation:

minimalist mobile shopify website design for jewellery company


shopify experts

Yay, we’ve been selected as a Shopify Expert (one of only a handful in New Zealand) which means we’re awesome at making eCommerce websites/online shops.

Shopify is a super user friendly, powerful and well designed eCommerce platform that we’d recommend for online shops of all shapes and sizes. Here are three websites that we’ve recently designed and developed:

informal organic new zealand tea co website design

otama typeface website design

pyramid valley new zealand organic wines website design

If you’re looking to launch a website or online store, get in touch with our main man Tim Donaldson who heads the web, branding and graphic divisions of The Suburbs:
ph. +64 022 127 8193

fun branding

We”ve recently been working on this cheerful and flexible branding for Children”s learning aid company Read Think Learn. The brand features a playfully drawn crown logo (crown = success of course) and a quirky script with simpler refined logo options for more serious situations.

read think learn vertical crown logoread think learn horizontal crown logo

NatGeo Found

This is probably the best blog ever. Celebrating 125 of National Geographic, the NatGeo Found blog of archived photographs perfectly captures the sometimes dramatic, sometimes humble diversity of our world. I love it:

Feeding Dolphin in Marineland Florida

 seaplane docked at Keuka Lake

Resort pool in Basse-Normandie France

An African Burchell zebra resting

Type Directors Club 2012

The hottest day of summer 4 meter surf… and I”m running around in the heat preparing and sending off our entry to New York for the Type Directors Club awards. Here”s hoping the subtle use of phrases like “I”m super optimistic!” will help in オンライン カジノ subliminally persuading the judges to award Otama the title of Typeface Of The Year.

Fingers crossed.

otama type directors club 2012

otama type directors club 2012

India Part 2

a squirrel in ahmedabad india

Finally carrying on from India Part 1; Tim’s Typographic adventures in the land of color and spice.

Amul icecream ahmedabad india

Textures a plenty. Here’s a series of hand painted signs I’d encounter on my daily pilgrimage to the ITF studio.

hand painted indian sign

haumor icecream ahmedabad india

Walking the streets was my favorite past-time in India. I’d always see weird and wonderful scenes but I’d rarely took the time to photograph it. Here’s one of a Lion attaching some posters on the roadside…

lion attacking street poster in ahmedabad india

Interestingly, I noticed a strong sense of Mordernism running through the local design scene.

Le Corbusier museum ahmedabad india

For example, across the road from my quant hotel was a giant bunker-like museum designed by le-carbousier (above), and just down the road from that sat a complimentary concrete construction housing the National Institute of Design, adorned by an equally modern Adrian Frutiger logo. Growing up in New Zealand, a country with heavy European influences, the closest I’d come to a piece of art or design by a Modern pioneer was in the pages of a book or the internet. So imagine my surprise when I travel to India only to become surrounded by Modernism!

concrete modern building oppose Le Corbusier museum

This bizarre modern building was also opposite Le Corbusier’s museum, I never found out who designed it, what it was called, or what it was for, but it certainly stands out from the typical Ahmedabad landscape.

medieval india ahmedabad street scene

Ahmedabad is an old and historical city at the best of times, but walking through the dark, layered and twisting paths of the old city really do make you feel like your walking through a piece of Medieval history.

playing cricket in ahmedabad india

Being from New Zealand, the first thing I did in India was play Cricket. Whenever I told someone where I was from, they’d reply with “Aaaah, Daniel Vetorri! Cricket!” And I’d usually be handed the nearest cricket bat. Heres one of my cricket teams…

tims cricket team in ahmedabad india

One of my favorite things were these awesome mosaic seats all throughout the city. I never ever saw anyone using them though, it was usually too hot, wet, or mosquitoey to be worth siting on.

typographic park bench seats

I did some work over there too. Some of that will be coming soon…

Monstrum playground

sinking titanic ship playground <a

Unbelievably epic playgrounds designed by the creative minds at Monstrum in Denmark. Might have to work on developing a specialised playgrounds department at The Suburbs?