NZ Breast Cancer Foundation — 1000 Woman Campaign
Project Description
Driven by the fact that every summer in New Zealand, one thousand women will be diagnosed with breast cancer; The Suburbs worked alongside Previously Unavailable and DDMMYYto develop this unique fundraiser website selling 1000 Tees for each of the 1000 woman who will be effected by Cancer this summer.
Project Details
Client New Zealand Breast Cancer Foundation
Skill Web Design & Development
Platform Shopify
Mobile First Design
With an extensive media campaign, the website needed to cater to foundation supporters who’d learnt about the fundraising campaign whilst out and about. The website was designed with a ‘mobile first’ strategy to take advantage of this, allowing customers to easily navigate the website on the mobile devices and search the tee shirt number that they were after.
Transformative Design
The idea behind the website was that as teeshirts where sold, their corresponding number would turn from white to pink. Slowly the pink took over the entire page turning it from white to pink. This transformative process was reflective of the change NZBCF aims to achieve in combating Breast Cancer.
Award Winning Design
This NZBCF 1000 Woman campaign was lucky enough to be awarded with a Silver for Design communication and Bronze for small brand identity at the 2015 NZ Best Design Awards.