We worked with the team at On The Lawn to build their website and eCommerce store for the 2016 incarnation of their craft beer, wine and food festival.
Mobile First Design
A whooping 67% of web traffic was driven from mobile and tablet devices, a responsive design was essential in converting festival goers wanting to purchases tickets on the go.
8% conversion rate
With typical eCommerce conversion rates sitting at around the 2% mark — our conversion rate of over 8% with the On The Lawn site blew expectations out of the water.
We worked alongside festival directors to develop a bold and engaging color palette, typography and visual style for the festival. We fused the visual direction with an interactive and animated website helping to celebrate the festival’s uniquely playful and energetic vibe.